SMM (Social Media Marketing) is a social media customer and sales tool.
Today SMM is not only cats and likes, but also real sales. Of course, you can just create a group, post 5 messages a week there and wait for the crowds of new customers to come. It doesn’t work that way. There will be no result without a systematic approach. You can always to buy tiktok views.
What does social media promotion include?
Where to begin? From the development of an SMM strategy — a plan to achieve the company’s business goals using social networks. The strategy will help determine the goals of your presence in social media, ways to achieve them, set priorities, and most importantly — predict the potential effect and not turn off the planned route.
To write an SMM strategy, you need:
Assess the current position of the brand on social networks: the number and activity of subscribers, the relevance and quality of content, find all mentions of your brand on social networks — what and how they say about you.
Conduct a competitive analysis.
Create a consumer portrait
To formulate a unique selling proposition is what distinguishes the company and its product / services from competitors. It helps brainstorming with colleagues, asking customers why they chose you. It is possible to detach from competitors not only due to low prices.
Determine the format of your social media presence
Social media presence formats:
Commercial format: you do not hide your commercial interest and openly invite users to buy your product or service. Typically, these groups include a product catalog, discussions with questions and feedback from customers, and the content is commercial. The goal of a commercial format is sales.
Interest format. These communities build a sales funnel. The goal is to collect as many potential customers from the target audience as possible, and then gradually publish ads. As a rule, at first, subscribers do not even know that the community belongs to the company. Users are involved in the group through interests, publishing useful and relevant content: about music, business, fashion, cooking, etc.
Mixed format. The company acts as an expert — publishes useful thematic content, periodically diluting it with commercial. If the content is useful, unique and relevant, then your reputation as experts will grow, and therefore the loyalty of your audience. They will trust your opinion, listen to advice and, most importantly, it will relate to the brand being promoted. The level of professional competence is one of the key factors that influences the purchasing decision.